Dedicated to maintaining the highest quality standards and passionate about Asian cuisine, Taste of Asia has constantly sought ways to improve its customer experience. Adopting IT Genetics’ electronic label solution marked a strategic step in this direction.

The challenge

Discussions for this project began about three years ago when the client first expressed interest in our electronic label solution. Despite the initial enthusiasm, implementation was delayed due to a lack of necessary funds.

“We knew our partner greatly desired this solution, but like any other retail company, financial resources can fluctuate due to seasonality, trends, or other external factors. It’s important to stay close to our clients, understand their challenges, and offer flexible solutions tailored to their specific needs.”

Dana Vladutoiu, Key Account Manager

Continuous Consultations and Collaboration

For three years, our team maintained constant contact with the client. The close collaboration allowed us to find personalized solutions and ensure that once funds became available, implementation would proceed smoothly.

IT Genetics’ ESL Solution Reaches Cluj

After three years of collaboration and careful planning, IT Genetics’ electronic label solution was successfully implemented in the two Taste of Asia stores in Cluj. The same solution is set to be implemented in the Timișoara and Iași stores in the near future.

Benefits of the ESL Solution for the Client:

• Real-time updates of product prices and information, reducing errors and saving time
• Reduced operational costs by eliminating the need for paper labels
• Improved customer experience, providing accurate and up-to-date information
• Sustainability by reducing paper consumption and associated waste

The electronic labeling solution from IT Genetics allows the retailer to display updated prices, thus offering an improved shopping experience. We know that time is what we have the least of, so we at IT Genetics optimize it and strive to make technology accessible to clients according to their needs. By implementing the electronic labeling solution, Taste of Asia enjoys significant time savings as price and information updates can be made quickly and efficiently.

Opening a new store in retail can be a major challenge, involving many resources, time, and effort. In this context, IT Genetics’ electronic labeling solution was a real advantage. These modern labels simplify real-time price updates, reducing errors and saving precious time for staff. They also contribute to a modern and professional store image, enhancing the shopping experience for customers. Without IT Genetics’ electronic labeling solution, I wouldn’t have been able to open the second store in Cluj so quickly.”

Alin Mircea Varga, Managing Partner Taste of Asia

IT Genetics and Taste of Asia: A Success Partnership!

IT Genetics’ solutions are designed to optimize and automate work processes, and each solution developed by the company is customized according to the client’s specifics and absorption potential. By implementing the electronic labeling solution, Taste of Asia consolidates its position in a dynamic competitive landscape, offering customers a pleasant and efficient shopping experience.

As our partnership continues, we are committed to developing and implementing new technological solutions to support the growth and success of Taste of Asia. We are proud of the achievements obtained together and look confidently towards the future, ready to meet the challenges and opportunities in the retail industry.

The post Digital Transformation in Retail: Taste of Asia, ESL solution, 3 Years, and a Success Story appeared first on IT-Genetics.

How can you do that? Simple: make sure this “magic room” is impeccably organized, updated with the latest ins and outs in stock and…well lit.

Invisible to customers, but crucial for retail

Your store’s stockroom doesn’t enjoy much customer interaction. Access is reserved for store managers and employees. That doesn’t mean this space is not important. The stockroom is the central area of a store’s operations. This is where deliveries are received, this is where inventory is performed and this is where stock is stored.

With the right management, this storage room can become the solid foundation of your store. Incorrectly managed, the chaos in the warehouse will end up in the store itself. How many times has it not happened that during peak periods the customers in the store are disturbed by products newly brought to the store and which no longer have room in the warehouse?

How can you overcome this challenge? Apply these 3 rules below:

Rules for an effective organization of the stockroom

1. Store bestseller products in front: support the team’s efforts to move quickly and place the most sought-after products at the entrance to the stockroom. This way they will avoid multiple walks to the back of the stockroom and wasted time for customers.
2. What’s heavy sits on the floor: The heaviest products and boxes should be stored at the base of the shelves to avoid accidents and clutter caused by small items mixed with large items. This way you eliminate the risk of handling a heavy box on shelf 3 which, in free fall, also pulls those on shelves 1 and 2.
3. Let there be light: how often have you thought about the lighting in the stockroom? Customers aren’t getting there so what’s the point? But a well-lit stockroom brings two major benefits:

• Your team needs light to work: good lighting creates a safe work environment and helps your team work quickly and efficiently (lack of light can lead to mistakes or slow down the pace of work);
• Good lighting prevents objects from going astray: it is very easy to lose objects if the light is poor. There have been cases where goods worth hundreds of euros or even thousands of euros have disappeared without a trace, only to turn up at general cleaning a few months later.

But in addition to these common-sense rules, a professional in-store inventory management solution can support efforts to streamline, increase sales, and improve the customer experience.

Dedicated solution for stockroom management

If your store’s inventory is still a static one that needs to be updated manually, then you need to get acquainted with the idea of ​​flexible stock, constantly updated automatically, which also knows when replenishment is needed.

This solution is based on a combination of control measures (a certain product is approaching a critical threshold and a replenishment order must be placed) with transactions that take place in real-time (a product has been purchased and is immediately removed as a unit from inventory).

Thus, your team is no longer unpleasantly surprised by the absence of a popular product in stock, and no more confusion occurs when a product appears as available even though it has just left the store with its buyer.

Implemented in any retail space, the storage room management solution eliminates the frustrations of incorrect information (both from your customers and your team) and creates a space where interactions are helpful, relevant, polite and end well – a customer who found what they were looking for and will most likely return.

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”Hello, sorry to bother, I’m also looking for [INSERT PRODUCT NAME HERE] dar pe [INSERT FEATURE NOT AVAILABLE ON THE SHELF HERE], can you help me?”

Any extra second the customer spends waiting for your staff to come up with a positive / negative reply can lead to losing a sale.

“Let’s go in here – maybe we’ll find what we’re looking for… Wait! It says „inventory”… pity, I can see the product from here… ”. A crucial process for your store has just led to missing a sale – what a pity!

One of the main challenges of a retail store is inventory: both its on-site check by staff and its efficient management. In an environment where customers expect instant service and correct information, any delay or error caused by checking inventory or any service interruption caused by updating it will lead to customers quickly finding an alternative to your business.

One of the traditional principles in retail is “the customer is always right”. Today’s customers are still right but they also expect to be right immediately. From desired products, to variations in size / flavors / color / limited editions – the retail industry needs the perfect partner to offer fast answers, combining the latest technology, whilst keeping it both simple and easy to use for your staff.

Discreet – quick – mobile: the 21st century inventory

You need to take inventory for your store. All products must be counted, indexed and listed correctly: price, shelf life, size and all relevant information must be entered into the database.

Traditionally, this meant closing down the store for a few good hours or even a few days: during this time you missed tens or even hundreds of sales and saw your customers looking through the window, trying to get your attention while your staff helplessly shrugs and points to the “INVENTORY” sign with a sigh.

In modern times, this has zero impact on the store’s day-to-day operations. By implementing a mobile retail solution, your team can take inventory in a discreet way, registering all the products on the shelf with the help of mobile terminals synchronized with a central database.

By carefully navigating customers and giving them a chance to browse shelves and products at ease, all it takes for a product to be marked during inventory is for the mobile scanner to scan its barcode. It’s then instantly sent to the management system and yet another step has been taken towards an updated inventory, which you can rely on at any time.

All this happens with zero interruptions for the staff or the customers.

More online but much offline

Online commerce feels like a rocket with a perpetual upward trajectory, but traditional trade in physical locations stands out by at least one interesting variable: the average value of a shopping cart. Although more and more customers prefer shopping with a click or two, those shopping in physical stores end up spending more.

At the same time, 76% of shoppers want to get in and out of a store as quickly as possible.

How can you benefit from these statistics? Through a retail environment where everything is fair and quickly accessible – prices, sizes, stocks, special offers that match what you promoted, etc.

Avoid wasting time giving customers conflicting information from the shelf to the register or with team members who have to “check with a colleague”. With the help of mobile terminals and wearable devices, employees can immediately answer any question, confirm a price or availability of a product and can immediately provide details about when a product will be back in stock.

Backed by a system they can trust, team members can focus more on interacting with customers and less on avoiding issues caused by faulty data. Politeness, availability and speed replace excuses and shortage reasons that are of no interest to customers who didn’t find what they were looking for and are already thinking about alternatives from the competition.

From wish to reality

Limited shelf space means that some products wait patiently in the warehouse until they are needed. But if a product doesn’t show on the shelf, does it really exist? For the customer, a product that’s not on the shelf is almost non-existent or, at best, a wish that can become a reality.

This is where retail mobility solutions come into play: with a single question and a quick answer, the absent product becomes an immediately available reality. Colleagues on the floor / aisle / department thus gain an incredibly useful superpower: they can sell something invisible by simply invoking the desired product.

Best sellers unavailable? How is that possible?!

As retailers, it’s difficult to choose a favorite product – we would like to believe that everything is “selling like hot cakes”. (Un)fortunately, customers bring us down to earth and quickly point out which products are their favorites.

The true challenge happens when the best-selling products are no longer in stock and this becomes uncomfortable when a customer chooses exactly that product that no longer is available.

Fortunately, we can now use retail mobility technology to create preset thresholds for certain products. When stocks approach these thresholds, an order to the supplier is placed automatically, giving staff the chance to say: “Fortunately, we just received a new lot, I’ll immediately bring the product from the warehouse!”

Is the client always right? Your team is too!

Retail is all about speed, accuracy and availability (not just of products). To ensure impeccable service and a repeatable good experience for every customer, retail mobility solutions are a solid foundation with the right answers to all the questions, allowing in-store teams to focus on polite and relevant interactions and deliver a sincere “Looking forward to seeing you again!”.

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