On November 12, 2021, IT Genetics organizes the Black Friday special discount campaign. The campaign will take place on https://www.itgstore.ro/, the company’s e-commerce platform.

The largest event dedicated to the B2B segment comes with discounts of up to 80% and brings to the attention of those interested a comprehensive selection of equipment, software solutions and supplies. Offers from popular categories such as barcode readers, voucher printers, label printers, thermal printers, mobile terminals, POS systems, points of sale, labeling machines, supplies and software solutions will be available. Thus, the Black Friday special offer responds to a wide range of needs, covering both basic needs and opportunities to automate and thus streamline workflows and procedures.

The 2021 Black Friday edition still involves Honeywell manufacturer, one of the main partners of IT Genetics, and addresses large and also small and medium-sized companies operating in various fields, from production and distribution, retail or e-commerce, transport, logistics or passenger transport, to the pharma industry, health, utilities or public sector. The company’s expertise, accumulated in the 15 years of activity, and it’s competent portfolio of products and solutions consolidate this year’s Black Friday campaign as a strategic moment to purchase the usual supplies and essential equipment, as well as a chance to purchase the latest technologies and equipment with a significant impact in reducing costs, digitizing and streamlining a company’s business.

In addition to discounts of up to 80%, the Black Friday campaign retains advantages such as free shipping offered on all orders with a value of at least lei 150 and vouchers with a value of lei 250 at the promotional price of lei 175. They can be used later, for 4 months, to buy any product available on the website www.itgstore.ro.

“Through the Black Friday discount campaign that will take place on November 12, 2021, we offer the chance to purchase the most popular products and supplies from www.itgstore.ro online platform portfolio, at promotional prices. Beyond the discounts applied and the advantages offered by this event, the Black Friday campaign offers access to new technologies and equipment for process automation and efficiency. Thus, both large and small or medium-sized companies can benefit from the contribution of technology and 15 years of experience that IT Genetics has constantly developed throughout its activity. We are one of the main technology providers on the Romanian market and we support, including through the discount campaigns we run, the optimization and digitalization of companies by integrating the latest technologies and professional solutions.”, said Adriana Arhire, CEO of IT Genetics.

About IT Genetics

Established in 2017, IT Genetics is a technology provider specializing in professional IT solutions for companies in Romania, Hungary and Bulgaria. The company’s mission is to contribute to digitalization, making technology accessible to all companies, regardless of their nature and size, offering integrated solutions that combine hardware and software.

In the 15 years of expertise on the local and international market, the company has implemented complex projects for customers in the retail, HoReCa, transport, logistics, production, pharma and health, education, banking and other industries.

IT Genetics solutions are created to optimize and automate work processes, and each solution developed by the company is customized according to the specifics and the customer’s absorption potential.

In terms of hardware, IT Genetics benefits from a series of strong partnerships with some of the most appreciated international manufacturers, such as Zebra, Brother, Honeywell, Datalogic, Universal Robots, Elo, Star Micronics, SATO and others, always having access to high-performance technology for its customers.

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”Hello, sorry to bother, I’m also looking for [INSERT PRODUCT NAME HERE] dar pe [INSERT FEATURE NOT AVAILABLE ON THE SHELF HERE], can you help me?”

Any extra second the customer spends waiting for your staff to come up with a positive / negative reply can lead to losing a sale.

“Let’s go in here – maybe we’ll find what we’re looking for… Wait! It says „inventory”… pity, I can see the product from here… ”. A crucial process for your store has just led to missing a sale – what a pity!

One of the main challenges of a retail store is inventory: both its on-site check by staff and its efficient management. In an environment where customers expect instant service and correct information, any delay or error caused by checking inventory or any service interruption caused by updating it will lead to customers quickly finding an alternative to your business.

One of the traditional principles in retail is “the customer is always right”. Today’s customers are still right but they also expect to be right immediately. From desired products, to variations in size / flavors / color / limited editions – the retail industry needs the perfect partner to offer fast answers, combining the latest technology, whilst keeping it both simple and easy to use for your staff.

Discreet – quick – mobile: the 21st century inventory

You need to take inventory for your store. All products must be counted, indexed and listed correctly: price, shelf life, size and all relevant information must be entered into the database.

Traditionally, this meant closing down the store for a few good hours or even a few days: during this time you missed tens or even hundreds of sales and saw your customers looking through the window, trying to get your attention while your staff helplessly shrugs and points to the “INVENTORY” sign with a sigh.

In modern times, this has zero impact on the store’s day-to-day operations. By implementing a mobile retail solution, your team can take inventory in a discreet way, registering all the products on the shelf with the help of mobile terminals synchronized with a central database.

By carefully navigating customers and giving them a chance to browse shelves and products at ease, all it takes for a product to be marked during inventory is for the mobile scanner to scan its barcode. It’s then instantly sent to the management system and yet another step has been taken towards an updated inventory, which you can rely on at any time.

All this happens with zero interruptions for the staff or the customers.

More online but much offline

Online commerce feels like a rocket with a perpetual upward trajectory, but traditional trade in physical locations stands out by at least one interesting variable: the average value of a shopping cart. Although more and more customers prefer shopping with a click or two, those shopping in physical stores end up spending more.

At the same time, 76% of shoppers want to get in and out of a store as quickly as possible.

How can you benefit from these statistics? Through a retail environment where everything is fair and quickly accessible – prices, sizes, stocks, special offers that match what you promoted, etc.

Avoid wasting time giving customers conflicting information from the shelf to the register or with team members who have to “check with a colleague”. With the help of mobile terminals and wearable devices, employees can immediately answer any question, confirm a price or availability of a product and can immediately provide details about when a product will be back in stock.

Backed by a system they can trust, team members can focus more on interacting with customers and less on avoiding issues caused by faulty data. Politeness, availability and speed replace excuses and shortage reasons that are of no interest to customers who didn’t find what they were looking for and are already thinking about alternatives from the competition.

From wish to reality

Limited shelf space means that some products wait patiently in the warehouse until they are needed. But if a product doesn’t show on the shelf, does it really exist? For the customer, a product that’s not on the shelf is almost non-existent or, at best, a wish that can become a reality.

This is where retail mobility solutions come into play: with a single question and a quick answer, the absent product becomes an immediately available reality. Colleagues on the floor / aisle / department thus gain an incredibly useful superpower: they can sell something invisible by simply invoking the desired product.

Best sellers unavailable? How is that possible?!

As retailers, it’s difficult to choose a favorite product – we would like to believe that everything is “selling like hot cakes”. (Un)fortunately, customers bring us down to earth and quickly point out which products are their favorites.

The true challenge happens when the best-selling products are no longer in stock and this becomes uncomfortable when a customer chooses exactly that product that no longer is available.

Fortunately, we can now use retail mobility technology to create preset thresholds for certain products. When stocks approach these thresholds, an order to the supplier is placed automatically, giving staff the chance to say: “Fortunately, we just received a new lot, I’ll immediately bring the product from the warehouse!”

Is the client always right? Your team is too!

Retail is all about speed, accuracy and availability (not just of products). To ensure impeccable service and a repeatable good experience for every customer, retail mobility solutions are a solid foundation with the right answers to all the questions, allowing in-store teams to focus on polite and relevant interactions and deliver a sincere “Looking forward to seeing you again!”.

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IT Genetics continues consolidating its position on the market, as one of the few distributors of TSC equipment and solutions in Romania. Starting this year, we became a GOLD partner of TSC Auto ID Technology.

This new partnership translates into exclusive benefits for IT Genetics customers: access to tools and resources dedicated to business growth, purchasing priority on newly launched products, products permanently in stock and fast delivery, extensive product warranties, technical and marketing support in customizing products and services.

“The transition to a GOLD partnership with TSC is absolutely natural after an extremely beneficial collaboration over several years. We are delighted to announce this before the end of 2020 because we really wanted to be able to support all IT Genetics customers with good offers and exceptional support for AUTO-ID products and solutions that will surely enhance their development plans for 2021 ”, Liviu Sima, Managing Partner IT Genetics

About TSC Auto ID Technology

TSC Auto ID Technology is a company specialized in the research, development, manufacturing and selling of thermal printers.

Whether it’s desktop, industrial or mobile printers, accessories or consumables, TSC products stand out with their easy-to-use design, stable operation process and long-lasting durability.

The strengths of TSC Auto ID Technology are its innovation capacity and it’s vast experience in the industry which, together with complete technical assistance, adds value to the company’s products.

About IT Genetics

IT Genetics is a leader in the distribution of equipment and solutions designed to streamline operational processes within companies and to optimize their activity in areas such as retail, e-commerce, pharma, hospitality, logistics & transportation, production and public institutions.

IT Genetics’ mission is to offer companies customized solutions that can meet the most varied of needs and the most demanding requirements in the field of points of sale and automatic data identification and collection.

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The new CEO, Adriana, has over 20 years of experience in the IT industry and a solid experience in automating and streamlining processes in a variety of fields. In the last 9 years she has held the position of Sales Director in the Smart ID Dynamics team, and in the last 3 years the position of Deputy General Manager.

“Adriana is the right person to lead IT Genetics into the future, given her vast experience in our and her proven ability to obtain results in our largest market – process automation within companies.

IT Genetics is on a sustained growth trajectory, and we are well-prepared to continue to build upon the strong momentum we have. I am both happy and proud that Adriana will lead our company, and I am delighted to work with her and our entire management team. I am confident that we’ll have a successful transition to the next phase of IT Genetics’ leadership in the market.” said Liviu Sima, co-founder of IT Genetics.

“Co-opting Adriana Arhire in the team comes as a normal step in the continuous development of the company. Business experience and a focus on innovation are essential to running a business as dynamic as IT Genetics and I believe that Adriana has all the qualities for this position.

At the end of a particularly challenging 2020, we are drawing up new business plans for an extraordinary 2021, with many pleasant surprises for our business partners. ” said Stefan Axinte, co-founder of IT Genetics.

With Adriana’s support, the company will consolidate its position in the market and develop its portfolio of local clients, while pursuing development and expansion of its presence on the Hungarian and Bulgarian markets.

“Thank you for your trust and for the strategic role given. I am honored to work with talented and enthusiastic colleagues. IT Genetics is a beautiful and challenging business. My priority, together with that of the shareholders and management team, is to continue the growth and organic development of the company and we are fully committed to reaching our goals.” said Adriana Arhire, the new CEO of IT Genetics.

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Dear IT Genetics partners,

During this difficult time, it is a priority for us to protect the health and safety of our employees, customers and of the partners we work with.

We constantly monitored the situation created by the spread of the Coronavirus and made sure that all precautions for our team were implemented quickly. We have taken protection and prevention measures, both for the staff working in the warehouse, as well as for the colleagues in the offices, for whom we introduced the work at home system, until the situation improves.

The spread of COVID-19 is worrying for all of us, so we assure you that we have applied all the necessary measures to be able to handle all your requests quickly but also safely.

We have set new procedures for the constant disinfection of our work points and transport vehicles, where all contact surfaces are sanitized. All colleagues in the IT Genetics team are regularly informed about the measures applied and about current legal mandates, so that they are in turn responsible for keeping hygiene and social distancing norms.

In order to safely pass through these troubling times, we warmly recommend you follow the advice of specialists, authorities and keep correctly informed only from official reliable sources: the website of the Ministry of Health, of the Ministry of Internal Affairs, of the World Health Organization, the dedicated Romanian portal of the European Commission’s response to COVID-19.

We will also closely follow the coronavirus epidemic situation and it’s evolution and we will integrate all the official recommendations in our working procedures.

Thank you for being with us, and we wish you good health, take care of yourself and of your loved ones!

Stefan AXINTE,

CEO IT Genetics

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During these years we have constantly invested in innovation and in the development of complete solutions to help us fulfill the mission we stated at the beginning of this journey: to support any customer in optimizing their business.

Today is a special day for us and a lucky one for you: marking 13 years of activity, we offer a 13% discount on Zinta consumables, which you can use until May 31, 2020. See here the terms of our campaign.

Among the projects developed over the years and that make us proud, we note:

• Warehouse Management System solution for efficient warehouse management. It is an ideal system for automating the flow of supplies / products, from reception to storage, collection all the way to delivery;
• Foork solution, ideal for companies that want to simplify and streamline the process of ordering menus on lunch breaks for employees. The Foork system, consisting of hardware and software, helps companies cut down on catering costs and also reduce the time employees spend on lunch breaks;
• the EventsClip solution for efficient event management all in a single application; EventsClip is simple and easy to use for maximum efficiency before and during events – sell electronic tickets, register participants, input and collect important data, scan tickets on entry;
• launching the ITGStore.ro mobile application, the only application for B2B retail, available for free on Google Play and App Store, that helps users whenever they wish to order the necessary products, quickly and easily;
• expanding Romanian expertise across borders, entering the markets in Hungary (2018) and in Bulgaria (2019).

In the future, we intend to invest in new software solutions that simplify the activity and increase efficiency for each company whilst keeping the same number of employees.

Thank you for standing by us!

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The RS5100 barcode scanner incorporates the most advanced technology in its category available on the world market. Modern, futuristic, but durable, the ring scanner comes with a number of advantages for businesses: it simplifies work, increases productivity by up to 15% and eliminates human error. In addition, due to the fact that it offers users permanent mobility, the ring scanner created by Zebra can be used anywhere, without interrupting the activity carried out at that time, such as moving products or preparing deliveries.

Other benefits provided by the Zebra RS5100 scanner

• Withstands millions of uses even in harsh environments

It was created to withstand millions of uses (trigger pulls) and implicitly in the most demanding storage and production environments. It also withstands multiple falls on concrete from 1.8 meters high, and rolls from 0.5 meters high. The special housing allows use at temperatures spanning -20 degrees Celsius to + 50 degrees Celsius.

• High barcode capture speed

PRZM Intelligent Imaging scanning technology allows users to scan 1D, 2D and QR barcodes at very high speed, regardless of their condition (damaged, scratched, stained, poorly printed). Workers can capture barcodes even on the move.

• Ambidextrous use

Whether left-handed or right-handed, employees can instantly change the operating mode to suit their working manner.

• One-touch pairing

The RS5100-SE4770 reader can be paired with a mobile terminal with a single touch. No additional barcode scanning or manual device configuration required, while accidental pairings with nearby equipment are eliminated.

• No Wi-Fi interference

Bluetooth devices can interfere with other wireless devices, but not the RS5100-SE4770, allowing employees to scan and send data without worries.

• Configurable scan line

With the RS5100 barcode ring scanner, you can program the scan line in various colors, so that you can coordinate the work flow of your employees by setting a color for each type of barcode scanned.

• High performance battery

A fully charged battery allows users to scan at least 70,000 barcodes.

• Efficient communication via Bluetooth

Bluetooth 4.0 equipment confirms that the RS5100-SE4770 offers the fastest and most energy efficient wireless communication mode available at the moment

• Automatic scan mode

RS5100-SE4770 automatically scans using the integrated proximity sensor and accelerometer.

The ring barcode scanner is compatible with Zebra TC52 and Zebra WT6000 mobile terminals and is available for orders at a competitive price on ITGStore.ro.

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According to the European Commission Regulation 2016/2235, starting from January 2nd, 2020, it’s prohibited to manufacture and sell products that contain Bisphenol A in quantity of more than 0.02%, due to the harmful effects on human health. That’s why IT Genetics began to replace thermal paper rolls with Bisphenol A with those that don’t contain this industrial chemical since September 2019, three months before deadline.

In addition, we have recommended our customers to introduce in time the new thermal paper rolls in day-to-day activity, not only because the price remained the same, but especially for the care of the health of employees and their clients, thus respecting the norms in force.

About Bisphenol A and the industries concerned

Scientifically, Bisphenol A is a chemical compound used to make polycarbonates. To put it simply, Bisphenol A is extremely harmful, being responsible for cancer, leukemia, asthma and other diseases. The French magazine „Science Magazine” debated the topic intensely, writing „Bisphenol A, more dangerous than it’s allowed”.

Depending on the type of production, there are thermal paper rolls for issuing receipts and labels rolls made from thermal paper, which can be glued on products. Also, thermal paper can be used to make tickets (access tickets, bus/train tickets) or bank receipts.

Thus, thermal paper is used in numerous fields of activity for issuing receipts for any product or service sold. Retail and hospitality industries, but also banking and services industries (for example, wellness centers) are affected by the new change imposed in the member states of the European Union.

The advantages of thermal paper, now without Bisphenol A

The greatest benefit of BPA Free thermal paper is the fact that everybody’s health is not affected anymore by this type of industrial chemical. So far, every time we have touched a receipt, we were exposed to the baneful effects of the toxic substance Bisphenol A. Now imagine how many times a day retail employees have touched many receipts.

Other great advantages are offered by the quality of the thermal paper we sell, such as:

– speed: the speed of a home printer is 60-300 mm / s without being affected by the paper width – possibility of printing any character or image
– quiet compared to the matrix printing
– low energy consumption
– low maintenance costs due to the printing technology and the longer life of thermal printers

We recommend the purchase of a larger quantity of thermal paper rolls to ensure the permanent stock, so as to increase the efficiency daily.

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On Black Friday 2019, businesses take advantage of prices up to 60% lower, special offers on the most sought-after products and discount vouchers worth lei 250 on the price of lei 175, which can be used later, for up to 4 months, to buy any product.

To catch the best deals on high-performance equipment, customers can order quickly and easily from anywhere via the ITGStore.ro mobile app for Android and iOS.

Equipment available at a discount on #BlackFridayforBusiness 

On www.itgstore.ro companies can take advantage of large discounts on equipment and software solutions needed in Retail, Hospitality, Manufacturing, Transport & Logistics and Healthcare. For Black Friday 2019, most products are discounted between 30% and 60%. The special prices are on equipment from the barcode scanners, point of sale, label printers, receipt printers, mobile terminals, IT&C infrastructure, software solutions and consumables categories.

IT Genetics equipment and solutions bring multiple advantages in business optimization:

• productivity increases considerably – everything happens much faster when work processes are automated
• human errors are eliminated – when technology comes into play and almost everything is automated, no errors occur and workflow is improved
• costs go down substantially – in the long run, quality equipment reduces both labour and device replacement costs

All the high-performance solutions that improve business can be ordered at special prices on #BlackFridayforBusiness. BONUS! Free delivery for orders over lei 150 (VAT included).

To order more efficiently on 15 November, we’ve created the Black Friday 2019 guide, available here.

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In this sense, IT Genetics presents, at the Print & Sign fair (Romexpo, October 9-12), complete solutions, easy and easy to use, to optimize sales:

• Digital Signage promotion solution : includes Elo Touch touch monitors and EloView application for managing content (text, image, audio) from a single PC or laptop for display on one or more screens, wherever they may be

Digital Signage is the most useful, modern and efficient method of promoting a brand, a message, a product or a service. Studies show that touch screen advertising, with which customers can interact, is even more effective than ads on Facebook, through adwords or through banners on various sites, increasing sales by up to 30%.

• Customer loyalty solution : includes Zebra ZC300 card printers, Zebra CardStudio 2.0 design software and PVC cards

It is much easier and cheaper to retain current customers (who will buy repeatedly) than to persuade other people to try a product or service that they are not used to. Offering personalized cards automatically bet on one of the most efficient ways by which customers become loyal to your brand.

• Event management solution for people identification and identification : includes Zebra ZD510 bracelet printers, Zebra Designer design software and bracelet packages

With a print solution bracelets identification you have full control over access to events or amusement parks. In addition, by adding and scanning the bar code on the bracelets, you know in real time how many people and who came to the event and what their behavior is in this context. They are valuable information that helps you organize your future events more effectively. The bracelet solution is also extremely useful for identifying patients in hospitals.

There is always a solution suitable for the needs of any business. From October 9 to 12, we are waiting for you at the IT Genetics booth at Print & Sign to test all the equipment presented and to find out more information on how you can develop your business through efficient solutions.

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