About IT Genetics

IT Genetics, a company with 100% Romanian capital, has been present on the Romanian market for over 10 years and is an integrator of systems in the field of automatic identification, data collection (AIDC) and POS.

The history of the company begins in the first part of 2007 when Stefan Axinte and Liviu Sima, founding partners, decided to translate into business the passion for technology, setting the foundation for an enterprise that helps companies optimize their activity.

The company emerged due to business needs to streamline their operational processes, IT Genetics’s services solving the problems they faced for years. Through the provided services to its customers, the company delivers and implements reliable solutions tailored to current and future requests, constantly optimizing the benefits received by customers.

Since its inception, the company has grown steadily and the high quality of its services has been a decisive criterion for which major internationally renowned manufacturers such as Zebra, Brother, Citizen, Honeywell have chosen to offer us different degrees of partnership.

Our values

As any open minded organization, we have certain values we believe in, that represent us and guide us in our daily activity.

We want success. We are well aware we can only obtain it through boldness and optimism. We muster our strength to fulfill ourselves and we have the power to achieve what we want.

Integrity, ethics, morality and trust characterize us. Because we always respect our promises.

We always try to come up with something new for the market segment where we operate. In our online store, you will always find products exclusively or for the first time in Romania.

We are determined and involved in what we do. We work with dedication and responsibility knowing that this is the only way to our goal.

Our exigencies are high and we have the ambition to be among the best.
We know our value and thus we want to be recognized for it.
We are realistic and we know that success must be measured at each step we take towards it.

We treat things with dedication, sincerity, involvement, carefulness. We do what we promise, we are constant in resolving our customers requests.


Constantly, each year, we evolved as business, as mentality, as turnover, as number of customers, as number of partners, uninterrupted efforts being made to get closer to our customers expectations.

2011 - 350.000 €
2012 - 650.000 €
2013 - 1.300.000 €
2014 - 1.800.000 €
2015 - 2.500.000 €
2016 - 3.500.000 €
2017 - 4.700.000 €


Liviu Mihai Sima
Managing Partner

We started IT Genetics with the thought to help companies optimize and develop their business, become more efficient. We believe technology has the power to transform and improve the processes of each business, gaining time and efficiency for those who operate them.
For this reason, we, at IT Genetics, are passionate about technology. We have developed around this passion, so we can now help many companies to progress technologically by offering professional, customized solutions for each type of application.
We strive to create the best possible experience for our clients and to exceed their expectations. Our expertise is to identify and track data for traceability and transparency in the enterprise environment, our goal being customer satisfaction and the criterion for measuring our success.
Thank you for your confidence in us!

Dynamics, technology and innovation have been at the heart of IT Genetics since its first year of activity and to date.
Over time, we understood that business and requirements are different, and the solutions we offer must also be different, tailored accordingly to the customers needs.
We are convinced the products and services we provide leverage the actions and efforts of companies to constantly improve activity and increase productivity.

Stefan Axinte
Managing Partner


The solutions in our portfolio are built through solid partnerships with companies such as Star Micronics, Zebra, Brother, Honeywell, Datalogic, or Citizen.

Datacard Authorised Partner Plus